Luma & Leaf
Photographer: Natalie Alfaro
Photo composition: me
About
PLANT-BASED NATURAL FORMULA : The combination of mandelic acid, lilac extract, charcoal, and kaolin clay creates a potent blend designed to effectively combat excess oil and alleviate stressed skin. This powerful mixture works together to help you achieve a clearer and healthier complexion.
Product: Clarity Clay
Launch Date: March 30, 2023
Industry: Skincare
Role: Social Media Intern (Launch Proposal)
What does clarity look like?
To determine how to market Clarity Clay, we must first ask what Clarity means. The definition of "clarity" is the quality of transparency or purity. It also means the quality of being coherent and intelligible. Not only is it something we can see, but something we can understand.
While the clay mask is meant to bring clarity to our skin and cleanse it from its impurities, we can also make this a metaphor for life. Through whatever mess life brings, out of that mess will be clarity.
01
Teasers (Mar 25 - 26)
02
Pre-Launch (Mar 26 - 29)
03
Launch (Mar 30)
04
Post-Launch (Mar 31 - Apr 2)
Proposal vs. Final Post
Final Post
Final Post
Final Post
Final Post
Designed & created by me using Effect House
The "Show Me Your Pits" campaign was developed after the official launch of Clarity Clay. We contacted influencers in our target age demographic to receive a free Clarity Clay Mask and t-shirt (as shown in the photo left).
The goal of the campaign was to showcase that a clay mask, while traditionally used on the face, can be used on other parts of the body. Specifically, the mask could be used on armpits to help discoloration, clogged pores, and uneven texture.
Show Me Your Pits
