Hello I'm Melissa
I am an advertising professional that specializes in social media content and media planning. My experience includes working with brands such as Dochi, Luma & Leaf, and Tacos My Guey. I currently work at the marketing agency, Ckoncepts, and have a Bachelors in Advertising and Public Relations from UCF. Other experience I've earned includes freelance work, event production with Dream Stage, and multiple internships with Bigeye Agency.
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My goal in life is to create something that inspires other people. I love storytelling, and utilize my creative writing skills as much as I can in my campaigns. Passion and genuine emotions are very special to me, and I do what I can to not only showcase this in my work, but in the way I interact and communicate with others.
Melissa Correia
Advertising & Social Media
Phone:
386-228-5294
Email:
Location:
Orlando, FL
Degree: Bachelor of Arts
Advertising & Public Relations
MANAGED SOCIAL ACCOUNTS
EXPERIENCE
CKONCEPTS MARKETING AGENCY
MAR 2024 - MAY 2024
SOCIAL MEDIA MANAGER
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Communicated with 5 clients to create content calendars, trending reels, and engaging copy within each brand’s unique voice.
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Increased client's social media following by 2.5% and interactions by 7% within 1 month through strategic content planning and engagement.
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Monitored and analyzed performance metrics using Metricool, identifying insights, and opportunities for optimization.
DOCHI
JAN 2024 - MAR 2024
SOCIAL MEDIA MANAGER
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Developed and executed a comprehensive social media strategy to elevate Dochi's brand presence.
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Created engaging and visually appealing content that showcased Dochi's unique donut creations, resulting in increased brand awareness and customer engagement.
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Cultivated a vibrant online community by actively engaging with followers, responding to comments and messages, and fostering meaningful interactions around the Dochi brand.
LUMA & LEAF
MAY 2023 - JUL 2023
GRAPHIC DESIGN INTERN
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Assisted in planning, designing and executing marketing campaigns on social media to boost user engagement.
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Collaborated with cross-functional teams to design and develop merchandise concepts, email blasts and newsletters.
BIGEYE AGENCY
JAN 2023 - MAY 2023
SOCIAL MEDIA INTERN
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Assisting in the development and execution of Instagram and TikTok campaigns to promote owned brands.
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·Research competitors’ social media strategies to create new product release campaigns.
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·Create copy for email newsletters, blog outlines and social media posts to boost engagement and educate readers.
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Creating content calendars and scheduling posts up to three months in advance.
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·Utilize influencer marketing programs to curate topline UGC.
FREELANCE
2019 - PRESENT
MEDIA PLANNER & GRAPHIC DESIGNER
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Crafted strategic social media campaigns, curating engaging and shareable content that drove increased audience interaction.
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Managed multiple client accounts, developed content calendars, and ensured timely delivery of visuals that aligned with brand identities.
PROJECTS & RELATED COURSEWORK
DREAM STAGE
2019 - PRESENT
EVENT PRODUCER & BRAND MANAGER
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Booking artists, managing staff, creating budgets, hiring vendors & suppliers.
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Devise innovative growth strategies and lead creative development to motivate the target audience to take action.
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Analyze brand positioning and consumer insights, performance specifications, cost and price parameters, market applications and sales estimates.
CAMPAIGNS - UCF
ACCOUNT EXECUTIVE & CREATIVE LEAD
JAN - MAR 2023
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Developed campaign goals, timelines, media schedules and budgets.
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Guided the development of all tactics needed to achieve campaign goals.
POWER BRANDING - UCF
FALL 2022
CREATIVE DIRECTOR
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Researched brand and market history, competition campaigns, POPs/PODs, and analyzed survey results to propose a potential rebranding campaign.
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Planned the layout and visuals for creative projects as well as print and digital ads and publications.
COPYWRITING - UCF
SPRING 2022
ACCOUNT EXECUTIVE
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Developed campaign brief and directed the creative development of TV, web, print and outdoor ads.
Technical Skills
Written Skills
Soft Skills
Graphic Design
Copywriting
Leadership & Project Management
Cinematography & Directing
Creative storytelling
Creative & Analytical Thinking
Video Editing
AP Style
Problem Solving
Photography
Blog outlines
Collaboration
Social Media
Research
Communication
EDUCATION
JAN 2019 - MAY 2023
Bachelor's Degree
UNIVERSITY OF CENTRAL FLORIDA
Major: Advertising & Public Relations
GPA: 3.8
Awards: Excellence in Action, Dean's List
Clubs: Quotes, Filipino Student Association & FOB
JAN 2013 - DEC 2015
SEMINOLE STATE COLLEGE
Associate's Degree
GPA: 3.7
Clubs: Phi Theta Kappa
JUN 2012
High School Diploma
PINE RIDGE HIGH SCHOOL
GPA: 3.78
Clubs: International Thespian Society, Theatre Troupe (President), Choir, National Honor Society, Key Club, Link Crew
PROGRAMS
Excel
Microsoft Word
Power Point
Google Suite
Adobe Photoshop
Sony Vegas
Davinci Resolve
Hootsuite